As the year comes to a close, we wanted to review what our in's and out's are for the year. We all want more beauty for our buck, which is why we're all about making your beauty routine work smarter, not harder. Plus, get ahead of the trends everyone will be talking about!

INS

Lip gloss revival

The early 2000s lip gloss trend sees ultra-shiny, mega-plumped pouts come back into fashion – but not as you know it. Our modern lip formulas help give you a super juicy look without that sticky, hair-stuck-on-your-gloss texture.

Hot Lip Plump

Blush-forward looks

Bright, bold blush looks aren’t going anywhere. Try draped blush, sweeping from your cheeks towards your temples, for a lifted-looking glow. Apply it to the apples of your cheeks for an adorable look, or follow a W motion (cheekbones, apples, across your nose, apples, cheekbones) to create a sun-drenched appearance.

Glow Up pH Powder Blush

‘Your skin but better’ foundations

When you take good care of your skin, there’s usually less of a need (or desire) to cover it up. That’s just one reason why skin tints and sheer foundations are taking over from full-coverage foundations. They’re also easier to apply, may require less touch-ups, and often feel lighter on your skin.

Flawless Glow Luminous Skin Filter

Tints and stains

With rich colour payoff and maximum longevity, tints or stains are essential for your daily makeup routine. Simply swipe it on and blend it out to achieve your desired colour intensity. Better yet, formulas like our Baby Face Multiuse Cream Stick are suitable for adding pigment to your cheeks and lips for a cohesive, monochromatic look. Trust us: you’ll want one in your bathroom and another in your bag.

Baby Face Multiuse Cream Stick

Fresh florals

Fruity and gourmand scents have their moment, but floral aromas are ready to make a return to the spotlight. Our floral Fragrance Mists blend botanical notes mixed with warm, juicy scents that are reminiscent of warm spring days – the opposite of powdery, old-fashioned perfumes.

Body Mists

OUTS

Overpriced beauty products

Spending hundreds of pounds on your beauty routine isn’t necessary. When our luxe-for-less products do as good a job – if not better – than the brand names, it goes to show they didn’t need to be so pricey in the first place!

Excessive filters

Everyone – yes, even your favourite celebrities or influencers – has pores, blemishes, texture, and skin tone concerns. The only difference between you and them is they have a team of professionals on call to ensure they always look flawless, online or in person. Most people’s budget doesn’t account for that, so accepting the skin you’re in is the most valuable thing you can do.

Muddy contour

Contour should never look too brown, too orange, or too dark. It ruins the illusion you’re trying to create: a sculpted, dimensional, and natural-looking appearance. Our contouring products have just the right amount of buildable pigment to help bring out your best features without looking overly ‘done.’

Instant Contour Cream Bronzer

Dual-Ended Contour Stick

Lash extensions

Lash extension appointments are time-consuming and costly, not to mention they require ongoing maintenance. In the spirit of making life easier in 2026, XtendLash Mascara is the antidote to lash extensions. It’s formulated with fibres to mimic the fluttery look of extensions, giving your everyday makeup and special occasion styles a glamorous finish.

XtendLash Mascara

Excessive skincare routines

If you’re the kind of person who enjoys maintaining a 10+ step skincare routine, that’s very impressive. But it’s safe to say most of us want our routine to be quick, efficient, and easy to stick with. If you’re ready to streamline your skincare, get back to basics with a cleanser and moisturiser. When (or if) you’re ready for more, add on extras like a targeted serum or toner designed for your skin concerns.